MediaScan – personal finance journalist study

The purpose of MediaScan is to reveal the attitudes of people who influence popular opinion towards financial services companies, their products and services as well as their media relations and communications functions. 

Areas covered by the research include:

• Sector and company perceptions
• Rankings of providers for a range of all financial products
• Communications requirements
• Information sources
• Industry issues
• Media relations performance

Method

• Syndicated study where core findings are shared between clients.
• Flexible so that each subscriber can get the views of their target media and find out exactly what they want to know.
• 40+ interviews with senior personal finance journalists from national and consumer publications, broadcast and online media outlets.
• Subscribers also have the opportunity to supplement the sample with one of our specialist interview panels.  Each panel has 15 interviewees.  The panels offered are:
  • Retail banking
  • Private banking
  • Retail investment management
  • Institutional investment management
  • Insurance
• Interviews are conducted on a face-to-face basis by independent, highly experienced, specialist interviewers.
• In-depth questioning will provide detailed analyses and findings.
• Performance measures on key aspects of corporate reputation.
• A detailed exploration of important issues which are relevant to individual company needs. Clients are given the opportunity to purchase additional questions which are private to them.