Consumer

Case Study

Could you live on a state pension? CDR challenged dozens of people to try as part of a campaign for AXA. The result was a compelling PR campaign which dramatised the benefit of long term financial planning.

What do beans mean? Not necessarily Heinz any more, thanks to the hugely successful PR launch of Branston Baked Beans, orchestrated by CDR.

How many dishes can you prepare? If it’s more than 4.6 you’re doing better than the average Brit according to Loyd Grossman… and CDR of course.